Winning With Strategic Marketing

Winning With Strategic Marketing – A Startup’s Roadmap to Growth and Profit

Summary of the Book:

Winning With Strategic Marketing: Driving Success for Startups and Small Businesses is a practical and accessible guide tailored specifically for entrepreneurs, startup founders, and leaders of small and mid-sized businesses. Authored by David Altounian and Mike Cronin, the book distills decades of academic insight and real-world experience into a strategic framework that any business can apply to build a solid marketing foundation. Rather than relying on broad, generic concepts, this book offers a focused step-by-step approach to help businesses define their target market, refine their brand messaging, and stay competitive in a fast-paced environment.

Whether you’re launching a new product or seeking to scale an existing operation, this guide helps you understand core marketing principles and apply them in a way that leads to sustainable growth.

What You Will Discover in the Book?

• How to develop a basic but powerful marketing strategy from scratch

• Techniques to identify, acquire, and retain the right customers

• Methods for analyzing competitors and positioning your product for advantage

• Best practices for setting pricing strategies and measuring marketing effectiveness

• Clear insights on brand messaging, differentiation, and customer satisfaction

Why Should You Read This Book?

This book is designed for doers—entrepreneurs and business owners who want practical guidance, not academic theory. Winning With Strategic Marketing doesn’t just explain why marketing matters—it shows you exactly how to execute it. Its clear framework is tailored for businesses that may lack large marketing teams or budgets but still need to compete, grow, and deliver value to customers. If you’re looking to create a structured marketing plan that delivers real business results, this book is a must-read.

About the Authors:

David Altounian is an experienced entrepreneur and professor of entrepreneurship with a background in tech startups and strategic marketing.
Mike Cronin is a veteran communicator and strategist who brings years of business journalism and marketing consulting experience. Together, their collaboration merges academic rigor with business practicality, making this guide both insightful and actionable.