David Altounian

Winning With Strategic Marketing – A Startup’s Roadmap to Growth and Profit

Summary of the Book:

Winning With Strategic Marketing: Driving Success for Startups and Small Businesses is a practical and accessible guide tailored specifically for entrepreneurs, startup founders, and leaders of small and mid-sized businesses. Authored by David Altounian and Mike Cronin, the book distills decades of academic insight and real-world experience into a strategic framework that any business can apply to build a solid marketing foundation. Rather than relying on broad, generic concepts, this book offers a focused step-by-step approach to help businesses define their target market, refine their brand messaging, and stay competitive in a fast-paced environment.