competitive strategy
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Business Models and Innovative Technologies for SMEs
Reimagining SME Growth: Strategies and Technologies for the Future
Business Models and Innovative Technologies for SMEs offers a comprehensive exploration of how emerging technologies—like artificial intelligence, data analytics, and data as a service—can be strategically implemented to reshape the future of small and medium-sized enterprises. Edited by Ignitia Motjolopane, Ephias Ruhode, and Pius Owolawi, the book examines the intersection of innovation and technology, addressing the unique challenges SMEs face in adopting digital transformation while navigating limited resources and infrastructure barriers.
176,00 EGP -
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP -
Winning With Strategic Marketing
Winning With Strategic Marketing – A Startup’s Roadmap to Growth and Profit
Summary of the Book:
Winning With Strategic Marketing: Driving Success for Startups and Small Businesses is a practical and accessible guide tailored specifically for entrepreneurs, startup founders, and leaders of small and mid-sized businesses. Authored by David Altounian and Mike Cronin, the book distills decades of academic insight and real-world experience into a strategic framework that any business can apply to build a solid marketing foundation. Rather than relying on broad, generic concepts, this book offers a focused step-by-step approach to help businesses define their target market, refine their brand messaging, and stay competitive in a fast-paced environment.
165,00 EGP
