The Very Good Marketing Guide – How to Grow Your Business on a Budget

Summary of the Book:

The Very Good Marketing Guide: How to Grow Your Business on a Budget by Amy Miocevich is a practical roadmap for small business owners, marketers, and entrepreneurs who want their marketing to actually work—without wasting money. The book offers a simple 5-step framework that helps businesses identify what’s working, what’s not, and where to invest their next marketing dollar. With clear explanations, real-world examples, and a deep understanding of why most marketing fails, this guide is a powerful tool for creating sustainable business growth.

What You Will Discover in the Book?

A clear 5-step model that helps you attract strangers, convert them into customers, and turn customers into superfans
How to pinpoint weaknesses in your current marketing strategy
The most common mistakes small businesses make and how to avoid them
Real-world examples of businesses that applied this method and saw measurable success
How to craft messages that resonate, allocate budget effectively, and build consistent marketing
Guidance on how to make your marketing efforts scalable and repeatable

Why Should You Read This Book?

This book is ideal for anyone tired of wasting time and money on marketing that doesn’t deliver. Miocevich’s step-by-step system gives you a proven, budget-friendly path to growth, especially if you’re juggling limited time and resources. Whether you’re launching your first campaign or refining an existing one, The Very Good Marketing Guide will show you how to create simple, high-impact strategies that convert. It’s a practical, no-fluff guide to marketing that drives results.

About the Author:

Amy Miocevich is a marketing strategist and the founder of Lumos Marketing. She has helped hundreds of small and medium businesses develop effective, streamlined marketing plans. Her work is built on a belief that good marketing shouldn’t be complicated or expensive—it just needs the right framework. Her methods have been field-tested across industries, and her writing is known for being both clear and results-oriented.