**Mastering the Art of Giving: Fundraising Management for the Modern Nonprofit Leader**

Book Summary:

Fundraising Management: Analysis, Planning and Practice is the essential guide for fundraisers, nonprofit professionals, and students seeking to master the art and science of fundraising. This authoritative book blends marketing theory with nonprofit practice to offer a strategic, comprehensive approach to planning and executing effective fundraising initiatives. With updated chapters reflecting recent regulatory and technological changes, the book offers real-world strategies that align with today’s evolving philanthropic landscape.

What You Will Discover in This Book:

You’ll gain practical tools and frameworks for budgeting, crafting compelling cases for support, integrating digital and social media into campaigns, and applying ethical and regulatory standards. This edition also introduces enhanced critical thinking models to develop reflective fundraising practices, and provides guidance tailored to both UK and global nonprofit sectors. Every concept is paired with case studies that bring theory to life, making complex principles easy to apply.

Why You Should Read This Book:

If you’re serious about fundraising success—whether you’re a student, a professional, or leading a nonprofit—this book is indispensable. It equips you to adapt to new fundraising norms, diversify income streams, and create strategic fundraising plans rooted in ethical best practices. Endorsed by the Chartered Institute of Fundraising and aligned with key qualifications, it’s the definitive reference for building sustainable nonprofit growth.

About the Authors:

Adrian Sargeant is one of the world’s leading experts in fundraising. As Co-Director at the Institute for Sustainable Philanthropy, his academic work bridges theory and practice. He previously held the Hartsook Chair in Fundraising at Indiana University and is a visiting professor across multiple institutions globally.

Jayne George brings three decades of hands-on leadership in UK fundraising, having worked at organizations like Save the Children, RNLI, and Guide Dogs. Her strategic insight, combined with her commitment to advocacy and nonprofit governance, enriches the book with both expertise and compassion.