Jayne George

Mastering the Art of Giving: Fundraising Management for the Modern Nonprofit Leader

Fundraising Management: Analysis, Planning and Practice is the essential guide for fundraisers, nonprofit professionals, and students seeking to master the art and science of fundraising. This authoritative book blends marketing theory with nonprofit practice to offer a strategic, comprehensive approach to planning and executing effective fundraising initiatives. With updated chapters reflecting recent regulatory and technological changes, the book offers real-world strategies that align with today’s evolving philanthropic landscape.