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nonprofit marketing
Fundraising Management, Analysis, Planning and Practice
Mastering the Art of Giving: Fundraising Management for the Modern Nonprofit Leader
Fundraising Management: Analysis, Planning and Practice is the essential guide for fundraisers, nonprofit professionals, and students seeking to master the art and science of fundraising. This authoritative book blends marketing theory with nonprofit practice to offer a strategic, comprehensive approach to planning and executing effective fundraising initiatives. With updated chapters reflecting recent regulatory and technological changes, the book offers real-world strategies that align with today’s evolving philanthropic landscape.
176,00 EGPMuseum Marketing and Strategy
Museum Marketing and Strategy – Building Impactful, Consumer-Centered Museums
Summary of the Book:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Edition) by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler is a definitive guide for cultural institutions seeking to thrive in a competitive and ever-evolving landscape. This updated edition provides a comprehensive framework to align marketing and strategic planning with a museum’s mission, capabilities, and audience expectations. Drawing from real-world case studies and the latest practices in branding, digital engagement, and strategic planning, this book is essential for museum professionals aiming to create sustainable impact.
165,00 EGP
