startup marketing
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Scaling for Success
Start Smart, Grow Strong: The Real Roadmap to Startup Success
Book Summary:
Scaling for Success Start for Success is a practical, experience-rich guide that decodes what it truly takes to start and grow a successful business from the ground up. Written by seasoned UK entrepreneur Jan Cavelle, this book blends strategic advice with real-life entrepreneurial stories to offer a well-rounded manual for anyone looking to turn their ideas into a thriving, scalable venture. Whether you’re launching from your kitchen table or stepping into the next phase of business growth, this book acts as both compass and encouragement.
176,00 EGP -
The Airbnb Story, How Three Ordinary Guys Disrupted an Industry, Made Billions . . . and Created Plenty of Controversy
The Airbnb Story – How a Crazy Idea Became a $30 Billion Global Disruption
Summary of the Book:
The Airbnb Story by Leigh Gallagher is the fascinating behind-the-scenes account of how three young men—Brian Chesky, Joe Gebbia, and Nathan Blecharczyk—turned an offbeat idea into a global lodging empire. From renting air mattresses in a San Francisco apartment to becoming a multi-billion-dollar powerhouse that shook the foundations of the hotel industry, Airbnb’s journey is one of creativity, risk, and massive transformation. This is the first comprehensive book dedicated to chronicling the company’s evolution, impact, and the controversies it stirred.
176,00 EGP -
The StartUp Master Plan
The StartUp Master Plan – Your Step-by-Step Blueprint to Building a Thriving Business
Summary of the Book:
The StartUp Master Plan by Dr. Nikhil Agarwal and Krishiv Agarwal is a comprehensive, no-fluff guide for anyone dreaming of launching their own startup. The book delivers an actionable, step-by-step framework for transforming your idea into a viable business from scratch. With practical insights, real-world examples, and clear strategies, this book removes the guesswork from entrepreneurship and gives you the confidence to move forward. From your first brainstorm to your first launch—and beyond—this guide is your trusted companion through the startup rollercoaster.
170,00 EGP -
Growth Hacking For Dummies
Growth Hacking For Dummies – Build Explosive Growth the Lean Startup Way
Summary of the Book:
Growth Hacking For Dummies is your essential playbook for achieving rapid, sustainable growth in today’s hyper-competitive digital world. Written by growth strategist Anuj Adhiya, this book demystifies the principles behind the success of giants like Airbnb, Uber, and Spotify, guiding readers through a practical, step-by-step approach to applying growth hacking techniques—no matter the size of your business. Whether you’re a startup founder or part of a corporate innovation team, this book shows you how to think, act, and grow like a digital disruptor.
170,00 EGP -
How to Start Your Own Business
Your Ultimate Startup Blueprint – How to Start Your Own Business and Make It Thrive
Summary of the Book:
How to Start Your Own Business: And Make it Work is your step-by-step, visually driven companion to launching and scaling a successful startup in the modern world. Created by the renowned team at DK, this guide distills complex business concepts into clear, easy-to-follow visuals and no-nonsense advice. It’s not just another startup book—it’s a powerful toolkit designed for visual learners, aspiring entrepreneurs, and anyone looking to bring their business idea to life with clarity and confidence. This book is your shortcut to understanding the foundations of entrepreneurship—from planning and branding to finance and growth.
170,00 EGP -
Winning With Strategic Marketing
Winning With Strategic Marketing – A Startup’s Roadmap to Growth and Profit
Summary of the Book:
Winning With Strategic Marketing: Driving Success for Startups and Small Businesses is a practical and accessible guide tailored specifically for entrepreneurs, startup founders, and leaders of small and mid-sized businesses. Authored by David Altounian and Mike Cronin, the book distills decades of academic insight and real-world experience into a strategic framework that any business can apply to build a solid marketing foundation. Rather than relying on broad, generic concepts, this book offers a focused step-by-step approach to help businesses define their target market, refine their brand messaging, and stay competitive in a fast-paced environment.
165,00 EGP -
Growth Marketing Strategy, Drive Profits and Sustained Business Growth
Growth Marketing Strategy – The Blueprint for Sustainable Profit and Long-Term Business Success
Summary of the Book:
Growth Marketing Strategy: Drive Profits and Sustained Business Growth by Rose Jia redefines the role of marketing in today’s fast-evolving economy. In contrast to the common perception of growth marketing as a collection of short-term tactics or “growth hacks,” this book establishes growth marketing as a strategic, full-funnel discipline designed to deliver long-term value. Jia presents a comprehensive roadmap for businesses of all sizes, guiding marketers in building resilient, adaptive strategies that consistently attract, convert, and retain customers.
165,00 EGP -
Marketing for Entrepreneurs
Marketing for Entrepreneurs – Strategies to Launch and Grow Your Venture
Summary of the Book:
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane is a highly practical guide tailored specifically for startup founders and aspiring entrepreneurs. Unlike general marketing texts, this book dives deep into how marketing functions in the fast-paced, resource-constrained world of startups. Crane presents a clear, actionable framework that guides readers through the full entrepreneurial marketing process—from identifying an opportunity to launching, growing, and sustaining a venture. The book blends theory with application, offering real-world strategies for building competitive advantage through marketing.
165,00 EGP