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small business marketing
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGPMarketing for Entrepreneurs
Marketing for Entrepreneurs – Strategies to Launch and Grow Your Venture
Summary of the Book:
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane is a highly practical guide tailored specifically for startup founders and aspiring entrepreneurs. Unlike general marketing texts, this book dives deep into how marketing functions in the fast-paced, resource-constrained world of startups. Crane presents a clear, actionable framework that guides readers through the full entrepreneurial marketing process—from identifying an opportunity to launching, growing, and sustaining a venture. The book blends theory with application, offering real-world strategies for building competitive advantage through marketing.
165,00 EGPMarketing for Small B2B Businesses
Marketing Muscle for Small B2B Brands – How Content Fuels Growth in the Digital Age
Summary of the Book:
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing by Andrew Schulkind is a strategic and actionable guide tailored for small B2B business owners and marketing leaders. In a world where 70% of the buyer’s journey happens before they talk to a salesperson, having a compelling digital presence isn’t optional—it’s critical. This book explores how content, when crafted with the buyer’s perspective in mind, becomes the driving engine behind both digital visibility and traditional marketing success.
170,00 EGPMarketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Summary of the Book:
Marketing Without Advertising by Michael Phillips is a groundbreaking business guide that flips traditional marketing on its head. Instead of spending on costly ad campaigns, this book shows you how to grow your business organically—by building something genuinely worth talking about. Whether you’re running a small local shop or launching an online venture, this sixth edition offers real-world insights into creating a business that customers, employees, and partners trust, respect, and recommend. It’s the ultimate manual for business owners who want to thrive through quality, integrity, and strong word-of-mouth.
170,00 EGPSmall Enterprise Marketing, Eighteen Case Studies
Small Enterprise Marketing – Real Stories of Passion, Purpose, and Local Success
Summary of the Book:
Small Enterprise Marketing: Eighteen Case Studies by Carolyn Strong is a refreshing departure from traditional business manuals that focus solely on financial metrics. Instead, this book captures the authentic and inspiring journeys of small business owners who have carved out their own paths through resilience, creativity, and community-driven passion. Through eighteen detailed case studies, readers are introduced to entrepreneurs who transformed their personal values and innovative ideas into thriving, sustainable ventures. These narratives highlight the human side of business—the grit, growth, and genuine impact that small enterprises have on their communities.
165,00 EGPThe Very Good Marketing Guide
The Very Good Marketing Guide – How to Grow Your Business on a Budget
Summary of the Book:
The Very Good Marketing Guide: How to Grow Your Business on a Budget by Amy Miocevich is a practical roadmap for small business owners, marketers, and entrepreneurs who want their marketing to actually work—without wasting money. The book offers a simple 5-step framework that helps businesses identify what’s working, what’s not, and where to invest their next marketing dollar. With clear explanations, real-world examples, and a deep understanding of why most marketing fails, this guide is a powerful tool for creating sustainable business growth.
165,00 EGP
