product strategy
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Product Operations How Successful Companies Build Better Products at Scale
Scaling Smart: Product Operations – The Key to Building Better Products at Scale
Product Operations How Successful Companies Build Better Products at Scale is your essential guide to understanding how today’s leading software-driven organizations are creating more alignment, clarity, and performance in product development. Authors Melissa Perri and Denise Tilles draw from extensive industry experience to unpack the role of Product Operations—a growing discipline that brings process, data, and strategy together to enable faster, smarter product decisions.
176,00 EGP -
The Product Led Playbook
The Product Led Playbook – Unlock Self-Serve Revenue and Scale Without Bloat
Summary of the Book:
The Product-Led Playbook by Wes Bush is the definitive guide to transforming your SaaS business into a product-led powerhouse. Drawing on eight years of hands-on experience with hundreds of SaaS companies, Wes outlines a tested and proven system—The ProductLed System™—that helps companies generate millions in revenue with lean teams, minimal sales efforts, and scalable, self-serve funnels. This isn’t just another book on freemium models or onboarding tricks; it’s a blueprint to unlock Effortless ARR, Lean Scale, and Durable Growth by placing your product at the core of your go-to-market strategy.
176,00 EGP -
Marketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGP