marketing ROI
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Marketing Metrics, Beyond Clickbaits
Metrics that Matter – Mastering the Science of Marketing Performance
Summary of the Book:
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance is the ultimate resource for understanding and applying the most powerful marketing metrics in today’s data-driven business environment. Authored by top marketing scholars—Paul W. Farris, David Reibstein, Phillip E. Pfeifer, and Neil Bendle—this thoroughly updated edition presents a comprehensive roadmap for selecting, interpreting, and utilizing metrics across all areas of marketing.
Whether you’re assessing campaign ROI, brand equity, customer value, or digital engagement, the book provides the tools and frameworks needed to make informed and strategic decisions. With practical insights on marketing dashboards, data triangulation, and the relationship between marketing activities and financial performance, this guide helps professionals turn data into action.
170,00 EGP -
The Very Good Marketing Guide
The Very Good Marketing Guide – How to Grow Your Business on a Budget
Summary of the Book:
The Very Good Marketing Guide: How to Grow Your Business on a Budget by Amy Miocevich is a practical roadmap for small business owners, marketers, and entrepreneurs who want their marketing to actually work—without wasting money. The book offers a simple 5-step framework that helps businesses identify what’s working, what’s not, and where to invest their next marketing dollar. With clear explanations, real-world examples, and a deep understanding of why most marketing fails, this guide is a powerful tool for creating sustainable business growth.
165,00 EGP -
High Performance Marketing
High Performance Marketing – Bringing Method to the Madness of Marketing
Summary of the Book:
High Performance Marketing by Naras Eechambadi presents a structured and disciplined approach to solving one of business’s most chaotic problems: inconsistent, unpredictable marketing outcomes. Tailored for senior executives and business leaders, this book introduces a powerful six-point framework that transforms marketing from guesswork into a repeatable, measurable, and results-driven process. Through real-world case studies from companies like Harrah’s Entertainment and Bank of America, Eechambadi makes the case that marketing doesn’t have to be “creative madness”—it can be a high-performing, strategic business function.
165,00 EGP -
Ten Deadly Marketing Sins
Ten Deadly Marketing Sins – What’s Killing Your Brand and How to Fix It
Summary of the Book:
Ten Deadly Marketing Sins: Signs and Solutions by Philip Kotler, the world’s most renowned marketing authority, reveals the most critical errors that organizations commit in their marketing strategies—and how to fix them. In this punchy and practical guide, Kotler doesn’t just highlight flaws; he provides powerful, actionable solutions to turn your marketing failures into success. This book is a strategic wake-up call for businesses stuck in outdated practices and struggling to justify their marketing spend.
165,00 EGP