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digital transformation
Analysis and Design of Next
Designing Tomorrow: Architecting Software for the 5G, IoT, Blockchain & Quantum Era
Summary of the Book:
Analysis and Design of Next-Generation Software Architectures by Arthur M. Langer offers a detailed and forward-looking guide for software architects and business leaders tackling the complexities of modern digital transformation. This book is not just a theoretical exploration—it’s a practical manual for designing software that integrates cutting-edge technologies like 5G, Internet of Things (IoT), blockchain, and quantum computing. Langer lays out a structured framework for updating legacy systems, choosing the right design patterns, and preparing IT infrastructures for a decentralized, wireless, and data-driven future.
170,00 EGPBusiness Models and Innovative Technologies for SMEs
Reimagining SME Growth: Strategies and Technologies for the Future
Business Models and Innovative Technologies for SMEs offers a comprehensive exploration of how emerging technologies—like artificial intelligence, data analytics, and data as a service—can be strategically implemented to reshape the future of small and medium-sized enterprises. Edited by Ignitia Motjolopane, Ephias Ruhode, and Pius Owolawi, the book examines the intersection of innovation and technology, addressing the unique challenges SMEs face in adopting digital transformation while navigating limited resources and infrastructure barriers.
176,00 EGPH2H Marketing
H2H Marketing – Real Case Studies in Human-Centered Strategy and Connection
Summary of the Book:
H2H Marketing: Case Studies on Human-to-Human Marketing builds on the transformative ideas introduced in the original H2H Marketing book, providing a compelling collection of real-world examples that put human-centered marketing into practice. Edited by marketing thought leader Philip Kotler alongside Waldemar Pfoertsch and Uwe Sponholz, this volume explores how brands across industries are redefining customer relationships through empathy, innovation, and value co-creation. The book dives into the intersection of Design Thinking, Service-Dominant Logic, and Digitalization, all woven into a framework that emphasizes authentic human connections rather than impersonal business transactions.
165,00 EGPMarketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGPProduct Operations How Successful Companies Build Better Products at Scale
Scaling Smart: Product Operations – The Key to Building Better Products at Scale
Product Operations How Successful Companies Build Better Products at Scale is your essential guide to understanding how today’s leading software-driven organizations are creating more alignment, clarity, and performance in product development. Authors Melissa Perri and Denise Tilles draw from extensive industry experience to unpack the role of Product Operations—a growing discipline that brings process, data, and strategy together to enable faster, smarter product decisions.
176,00 EGPServices Marketing, Concepts, Strategies, & Cases
Services Marketing – Strategies for Success in a Rapidly Evolving Experience Economy
Summary of the Book:
Services Marketing: Concepts, Strategies & Cases (6th Edition) by K. Hoffman and John Bateson is a comprehensive guide that explores the unique challenges and opportunities in marketing services. This edition positions services marketing not only as the backbone of service-based businesses but also as a key competitive advantage for firms offering tangible products. The book features fifteen well-structured chapters covering critical concepts such as service design, customer experience, relationship marketing, and service recovery.
165,00 EGPThe AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGPThe Design Thinking Playbook
The Design Thinking Playbook – A Practical Guide to Mindful Innovation and Digital Transformation
Summary of the Book:
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems by Michael Lewrick is a hands-on, visual guide for anyone looking to reshape their organization through innovative thinking. This book goes beyond theory, presenting readers with actionable tools and case studies to help navigate complex business challenges. It merges the principles of Design Thinking with Systems Thinking, Lean Startup, and Agile methodologies to offer a comprehensive framework for modern innovation and transformation.
170,00 EGPThe Great Tech Game, How Technology is Shaping Geopolitics and the Destiny of Nations
?The Great Tech Game – Who Wins the Race for Technological Dominance
Summary of the Book:
The Great Tech Game is a timely and thought-provoking exploration of how emerging technologies are reshaping the global order. Author Anirudh Suri delves into the geopolitical shifts driven by AI, data, cyber capabilities, and digital infrastructure. He frames the 21st century as a high-stakes global game where nations either adapt to the tech revolution—or risk falling into irrelevance. Drawing from historical shifts like industrialization and colonization, the book argues that the future will belong to those who master the digital frontier.
176,00 EGPThe Ride of a Lifetime, Lessons Learned from 15 Years as CEO of the Walt Disney Company
The Ride of a Lifetime – How Disney’s Visionary CEO Transformed a Global Empire
Summary of the Book:
In The Ride of a Lifetime, Robert Iger, the legendary former CEO of The Walt Disney Company, shares his journey of transforming Disney into the world’s most powerful entertainment brand. Taking over during a time of corporate turmoil, Iger implemented a bold vision based on quality content, embracing technology, and global expansion. The result? A fivefold increase in Disney’s value, and the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. This memoir is both a leadership guide and a behind-the-scenes look at one of the most remarkable corporate turnarounds of our time.
176,00 EGPThe Spotify Play
The Spotify Play: The Swedish Start-Up That Outplayed Apple, Google, and Amazon
The Spotify Play: How Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance is a high-stakes, behind-the-scenes business saga that tells the incredible story of how a small Swedish startup transformed the global music industry. Written by investigative journalists Sven Carlssُon and Jonas Leijonhufvud, the book chronicles how Daniel Ek defied tech titans and skeptical music executives to build Spotify—the world’s largest audio streaming platform. Adapted into the popular Netflix series The Playlist, this is not just a business book; it’s a modern tech drama rooted in determination, innovation, and bold strategy.
176,00 EGPWorking Backwards
Working Backwards – Inside Amazon’s Engine of Innovation and Leadership
Summary of the Book:
Working Backwards: Insights, Stories, and Secrets from Inside Amazon offers a rare and detailed look into one of the world’s most successful companies from two executives who helped shape it from within. Colin Bryar and Bill Carr, former senior leaders at Amazon, unpack the foundational processes, leadership principles, and operational mechanisms that have driven Amazon’s explosive growth. Drawing from nearly three decades of combined experience, the authors demystify how Amazon launched game-changing innovations like Kindle, Amazon Prime, and AWS—and how other companies can replicate this success.
170,00 EGP
