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customer insights
Essentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGPProduct Operations How Successful Companies Build Better Products at Scale
Scaling Smart: Product Operations – The Key to Building Better Products at Scale
Product Operations How Successful Companies Build Better Products at Scale is your essential guide to understanding how today’s leading software-driven organizations are creating more alignment, clarity, and performance in product development. Authors Melissa Perri and Denise Tilles draw from extensive industry experience to unpack the role of Product Operations—a growing discipline that brings process, data, and strategy together to enable faster, smarter product decisions.
176,00 EGP
