P.Development
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Principles of Computer-aided Design
Designing Intelligence: The Principles Behind Computer-Aided Creativity
Principles Of Computer-Aided Design by Joe Rooney is a foundational and rigorous exploration of the mathematical, geometric, and conceptual frameworks that power the modern world of CAD. Rather than serving as a software manual, the book serves as a theoretical compass, offering readers a structured understanding of how computers assist in complex design processes. This technical yet accessible resource is ideal for students, engineers, architects, and researchers interested in the deep structure of design automation. With a clear, logical flow, the book breaks down the evolution of design tools into four core pillars: mathematical foundations, geometric modeling, analytical processes, and advanced methods of synthesis.
158,00 EGP -
Principles of Marketing Nineteenth Edition
Principles of Marketing Nineteenth Edition: A Modern Foundation for Marketing Success
Principles of Marketing (Nineteenth Edition) by Philip Kotler is a foundational textbook that delivers a comprehensive introduction to the world of marketing. Known globally as the most widely adopted marketing textbook, this edition continues to evolve with the times, integrating digital marketing, social media strategies, customer engagement, and sustainability into its already rich content. It provides a balanced blend of theoretical frameworks and real-world applications, helping students and professionals alike understand how marketing works in today’s hyper-connected, customer-driven environment.
300,00 EGP -
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153,00 EGP
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178,00 EGP
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Product Operations How Successful Companies Build Better Products at Scale
Scaling Smart: Product Operations – The Key to Building Better Products at Scale
Product Operations How Successful Companies Build Better Products at Scale is your essential guide to understanding how today’s leading software-driven organizations are creating more alignment, clarity, and performance in product development. Authors Melissa Perri and Denise Tilles draw from extensive industry experience to unpack the role of Product Operations—a growing discipline that brings process, data, and strategy together to enable faster, smarter product decisions.
176,00 EGP -
Profit First
Profit First – The Simple System That Turns Any Business into a Money-Making Machine
Book Summary
Profit First by Mike Michalowicz offers a groundbreaking yet simple financial strategy for entrepreneurs and small business owners who struggle with profitability. Instead of using the traditional formula Sales – Expenses = Profit, Mike flips the equation to Sales – Profit = Expenses, forcing business owners to prioritize profit first. This behavioral-based system addresses the real-life challenges entrepreneurs face when managing cash flow, ensuring that businesses become sustainably profitable from the very beginning. With relatable examples and actionable insights, the book provides a step-by-step plan to finally take control of your business finances and stop running paycheck to paycheck. Whether you’re a freelancer or a multi-million-dollar company, the Profit First method helps you create a healthier, more predictable business.
170,00 EGP -
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154,00 EGP
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Purple Cow: Transform Your Business by Being Remarkable
Purple Cow – The Game-Changing Strategy to Make Your Business Stand Out
Book Summary
In Purple Cow, bestselling author and marketing visionary Seth Godin challenges the outdated norms of traditional advertising and product promotion. He argues that in today’s saturated markets, the only way to capture attention is to become truly remarkable—like a purple cow in a field of brown ones. Godin dismantles the tired “4 Ps” of marketing and introduces a fifth, vital “P”: Purple Cow. This book isn’t just about marketing tactics—it’s about creating remarkable products from the start. It’s a manifesto for innovation, relevance, and daring differentiation.
170,00 EGP -
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Quantifying the User Experience
Quantifying the User Experience: Practical Statistics for User Research
Quantifying the User Experience by Jeff Sauro is a comprehensive guide to applying practical statistics in user research. The book addresses the misconception that usability and design are purely qualitative disciplines, showing that quantitative analysis is essential for measuring the impact of design decisions. It equips UX practitioners, designers, and researchers with the tools to measure user behavior, satisfaction, and performance, turning observations into actionable data. The book focuses on metrics such as conversion rates, task completion rates, time-on-task, perceived satisfaction, and recommendation likelihood, helping organizations make evidence-based design decisions.
158,00 EGP -
158,00 EGP
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169,00 EGP
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