creativity
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153,00 EGP -
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163,00 EGP
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157,00 EGP
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Transform with Design
Transform with Design – Unlocking Innovation Through Design Thinking
Transform with Design by Jochen Schweitzer is a compelling exploration of how organizations across industries can reimagine innovation through the lens of design thinking. Far from being a theoretical guide, this book delves into the lived experiences of professionals who have implemented design thinking within real organizational settings. It sheds light on the tension between design-led innovation and traditional corporate structures, revealing how embracing ambiguity, co-creation, and experimentation can lead to profound transformation. Through ten vivid case studies, the book presents a practical roadmap for embedding design capabilities that foster sustainable innovation.
150,00 EGP -
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Undercover User Experience Design
Undercover User Experience Design – Real UX Solutions for Real-World Constraints
: Summary of the Book
Undercover User Experience Design: Learn How to Do Great UX Work with Tiny Budgets, No Time, and Limited Support by Cennydd Bowles is a hands-on, no-nonsense guide for designers working in environments where UX is undervalued, misunderstood, or underfunded. This book offers practical strategies for doing effective UX design in the shadows—when you don’t have official buy-in, a big budget, or the luxury of time. Rather than waiting for ideal conditions, Bowles empowers designers to make UX happen anyway, sharing proven techniques for integrating usability and research into everyday workflows under pressure.
135,00 EGP -
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Understanding Your Users
Understanding Your Users: A Practical Guide to User Research Methods
Understanding Your Users is a practical, hands-on guide to user research methods for product teams, designers, and UX professionals. The book covers a wide range of user research techniques, showing how to prepare, conduct, analyze, and present results effectively. It emphasizes both pre-method considerations—like recruiting participants and negotiating with stakeholders—and post-method actions, including integrating findings into product development. With detailed explanations and real-world case studies, readers learn how to gather actionable insights that improve user experience and product design.
200,00 EGP -
174,00 EGP
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158,00 EGP
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Unity Artificial Intelligence Programming
Unity Artificial Intelligence Programming: Add Powerful, Believable, and Fun AI Entities in Your Game with the Power of Unity 2018!, 4th Edition
Unity Artificial Intelligence Programming by Davide Aversa is a comprehensive guide to implementing smart, believable, and engaging AI in Unity 2018. The book covers essential AI concepts for games, including Finite State Machines, Behavior Trees, Navigation Meshes, pathfinding algorithms like A, and sensory systems*. With clear examples and practical implementations, readers learn how to create AI-driven characters, flocks, crowds, and non-player agents that respond intelligently to game environments. This fourth edition also introduces the use of Unity’s machine learning toolkit, helping developers integrate modern AI techniques to enhance game dynamics and player experience.
185,00 EGP -
174,00 EGP
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Unity Game Development Cookbook
Unity Game Development Cookbook: Your Go-To Recipe Book for Game Creation Magic
Unity Game Development Cookbook by Paris Buttfield-Addison is a must-have technical companion for anyone venturing into the world of Unity game development. Structured as a practical guide, the book offers a wide array of “recipes” — concise, solution-oriented examples — that address common and complex problems faced in both 2D and 3D game creation. From beginner scripting techniques to polished animation logic and AI behavior, this book turns abstract coding and design challenges into bite-sized, solvable modules. It’s a practical toolbox for turning creative game ideas into reality using Unity’s powerful game engine.
250,00 EGP -
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Unity Virtual Reality Development with VRTK4
Unity Virtual Reality Development with VRTK4
Unity Virtual Reality Development with VRTK4 is a hands-on guide for developers aiming to create immersive virtual reality (VR) experiences using Unity and VRTK version 4. The book provides practical, step-by-step instructions to set up VR hardware, configure VRTK 4, and implement advanced VR mechanics such as locomotion, physics-based interactions, and spatial UI. By combining theoretical knowledge with applied exercises, the book equips developers with the tools needed to build professional VR projects across multiple platforms. It focuses on bridging the gap between conceptual understanding and actual implementation of interactive VR environments.
158,00 EGP -
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Universal UX Design
Universal UX Design – Building Experiences That Speak Every Language
: Summary of the Book
Universal UX Design: Building Multicultural User Experience by Alberto Ferreira is a groundbreaking guide for designers and developers who want to create truly global user experiences. As digital products cross borders, understanding how different cultures interact with design becomes essential—not optional. This book goes beyond traditional UI principles to explore the cognitive, cultural, and psychological factors that influence how users perceive and engage with interfaces across regions. Ferreira presents a practical roadmap for designing with inclusivity, empathy, and global resonance at the core.
130,00 EGP -
157,00 EGP
