المتجر
- 141,00 EGP
The Light We Carry: Overcoming in Uncertain Times
The Light We Carry – Finding Strength, Hope, and Connection in Uncertain Times
The Light We Carry s an empowering guide to resilience, personal growth, and meaningful connection in a rapidly changing and often overwhelming world. In this follow-up to her bestselling memoir Becoming, the former First Lady of the United States offers candid reflections and practical tools for navigating uncertainty, self-doubt, and societal challenges.
130,00 EGPThe Long Tail
The Power of Niches – Why Selling More of Less is the Future of Business
Summary of the Book:
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson is a groundbreaking exploration of how digital innovation has transformed the rules of commerce and culture. The book argues that the future doesn’t belong to a handful of blockbuster hits but to the vast array of niche products and specialized services that once struggled to find a market. With the rise of the internet, storage, and distribution costs plummeted, allowing companies to profit from selling small volumes of hard-to-find items to many customers rather than relying solely on a few mass-market successes.
170,00 EGP
The Love Hypothesis
The Love Hypothesis – A Nerdy Romance That Defies the Laws of Love
The Love Hypothesis is a heartwarming, sharply written romantic comedy that blends the world of academia with the chaos of unexpected love. The story centers on Olive Smith, a third-year Ph.D. candidate who fakes a relationship to prove a point to her best friend—only to find herself entangled in a web of emotions she never believed in. When Olive impulsively kisses Dr. Adam Carlsen, a brilliant yet notoriously moody professor, their pretend relationship becomes a full-fledged social experiment, rife with chemistry, confusion, and vulnerability. What starts as a strategic façade soon spirals into a captivating exploration of real affection, fear, and trust.
182,00 EGPThe Luxury Strategy
The Luxury Strategy – Break the Rules of Marketing to Build Timeless Luxury Brands
: Summary of the Book
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean-Noël Kapferer and Vincent Bastien is the definitive guide to understanding and mastering the unique world of luxury branding. In this ground-breaking work, the authors challenge conventional marketing wisdom, offering a strategic framework that turns traditional rules on their head. Rather than chasing mass appeal or short-term growth, luxury brands thrive by maintaining exclusivity, mystery, and craftsmanship. This book dives deep into the true nature of luxury, distinguishing it from premium or fashion brands, and reveals the unique managerial principles that allow luxury houses like Chanel, Ferrari, or Cartier to dominate on a global scale.
165,00 EGP- 155,00 EGP
The Marketing Agency Blueprint
The Marketing Agency Blueprint – A Roadmap for Building the Agency of the Future
: Summary of the Book
The Marketing Agency Blueprint by Paul Roetzer is a forward-thinking, no-nonsense guide to transforming outdated marketing agencies into high-performing, tech-savvy, and innovative firms. As the marketing-services industry undergoes a seismic shift, this book lays out ten essential rules for creating hybrid agencies that thrive on agility, collaboration, and measurable results. Roetzer breaks away from the legacy model of billable hours and superficial outputs, instead proposing a modern approach centered around value, efficiency, and recurring revenue. This is not just a strategy book—it’s a blueprint for marketers ready to disrupt and lead.
135,00 EGP
The Match
The Match – When a Service Dog Brings More Than One Perfect Match
The Match is a delightful, closed-door romantic comedy that blends small-town charm with the irresistible spark of an unexpected romance. The story follows a dedicated service dog trainer who thinks she’s seen it all—until she walks into a meeting with Jacob Broaden, a single father in need of help for his daughter. From a disastrously late arrival to a clashing first impression, their relationship begins with tension and wit. But as the days go by and she works closely with Jacob and his daughter, buried sweetness and magnetic chemistry begin to rise, transforming irritation into affection, and attraction into something dangerously close to love.
143,00 EGP
The Midnight Library
Infinite Lives, Infinite Choices—One Search for True Happiness
The Midnight Library by Matt Haig is a moving and imaginative novel that explores the infinite possibilities of life and the choices that define who we are. Nora Seed, overwhelmed by regret and disappointment, finds herself in a magical library that exists between life and death. Each book on its shelves offers her a chance to live a different version of her life—one where she made different decisions. Guided by the comforting presence of an old friend, Nora steps into these alternate realities, experiencing the “what ifs” she has always wondered about.
130,00 EGP
