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المتجر
Storytelling for User Experience
Storytelling for User Experience – Crafting Narratives That Drive Design Impact
: Summary of the Book
Storytelling for User Experience: Crafting Stories for Better Design by Whitney Quesenbery and Kevin Brooks is a pioneering guide that shows how stories can enhance every aspect of user experience design. Blending timeless narrative principles with modern UX practices, this book teaches how to use storytelling to understand users, present research findings, communicate design ideas, and foster team collaboration. From personas to user journeys, the authors present storytelling as a core design tool—not just a communication technique, but a way to think, discover, and create more meaningfully.
165,00 EGP- 157,00 EGP
Successful Copywriting in a Week
Successful Copywriting in a Week – Master Persuasive Writing in Just Seven Days
Successful Copywriting in a Week by Robert Ashton is a practical, results-driven guide for anyone looking to craft compelling, high-impact copy in a short time. Designed with a motivating “in a week” structure, the book walks you through seven focused chapters, each unlocking a vital element of persuasive writing—from understanding your audience to mastering headlines and calls-to-action. Packed with insider tips, real-world examples, and visual aids such as cartoons and diagrams, it transforms complex copywriting concepts into clear, actionable steps. This book isn’t just theory—it’s a roadmap to creating attention-grabbing copy that gets results.
140,00 EGP
Sun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGPSuper Pumped, The Battle for Uber
Super Pumped: The High-Stakes Rise and Fall of Uber
Super Pumped: The Battle for Uber by Mike Isaac is a gripping and explosive chronicle of one of Silicon Valley’s most controversial companies. From its scrappy startup roots to its status as a global juggernaut, Uber’s rise was as spectacular as its unraveling. Fueled by massive venture capital investments and a cult-like belief in disruption, Uber sought to change the world of transportation—but at a staggering cost. This book unpacks the internal chaos, unchecked ambition, and cultural toxicity that defined the company’s tumultuous journey.
176,00 EGP- 176,00 EGP
