المتجر
158,00 EGP
Kotler on Marketing
Kotler on Marketing – Master the Rules of Modern Market Domination
Summary of the Book:
Kotler on Marketing is the ultimate strategic guidebook by Philip Kotler, the world’s most influential voice in marketing. Drawing from his globally renowned lectures and decades of hands-on consultancy with the world’s top brands, Kotler provides a practical, insightful, and battle-tested roadmap for marketing professionals looking to thrive in the era of globalization, hypercompetition, and digital transformation. This book distills the essence of modern marketing in a format that’s as readable as it is actionable.
165,00 EGP
141,00 EGP
300,00 EGP
300,00 EGP
300,00 EGP
layla
A Love Story Haunted by the Past
In Layla, Colleen Hoover defies genre boundaries with a spellbinding tale of love, loss, and the supernatural. When Leeds meets Layl.a, it feels like destiny—until a shocking act of violence leaves Layla physically healed but emotionally distant. Hoping to rekindle their bond, Leeds returns with her to the charming bed-and-breakfast where their love story began. But something is off. Layla’s behavior shifts in unsettling ways, and eerie occurrences begin to unfold—turning their romantic getaway into something far more sinister.
125,00 EGP
Layout Workbook
Layout Workbook – A Real-World Guide to Building Pages in Graphic Design
Layout Workbook by Kristin Cullen is a deeply insightful and practical guide for anyone eager to master the art of visual composition. This book is not just a showcase of inspiring designs—it’s a comprehensive exploration of the principles and processes behind successful page layouts. Cullen guides readers through the foundations of design thinking, emphasizing how structure, hierarchy, and visual rhythm work together to create meaning and clarity. The book demystifies layout design through real-world examples, clear explanations, and an accessible tone that balances theory with creative inspiration.
169,00 EGP
Lead and Disrupt, How to Solve the Innovator’s Dilemma
“Lead and Disrupt: Mastering Innovation in a Fast-Changing World”
“Lead and Disrupt: How to Solve the Innovator’s Dilemma” by Charles O’Reilly and Michael Tushman is a groundbreaking guide for leaders navigating the challenges of disruptive change. This fully revised second edition builds on the authors’ decades of research and consulting experience, offering a proven framework for achieving ambidexterity—the ability to balance innovation and efficiency. With new examples, case studies, and insights, the book explores how mature organizations can foster discontinuous growth while adapting to rapidly evolving markets. From Microsoft to Amazon, the authors illustrate how leaders can align organizational culture, strategy, and innovation processes to thrive in the face of disruption.
176,00 EGP
142,00 EGP
