No products in the cart.
student marketing book
Essentials of Marketing Research A Hands-On Orientation
Essentials of Marketing Research – A Practical Guide to Informed Decision-Making
Summary of the Book:
Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra is a comprehensive yet accessible introduction to the principles and application of marketing research. Tailored for students and early professionals, the book balances theoretical foundations with practical execution. It emphasizes a clear, structured approach to designing and conducting marketing research that supports sound business decisions. The content covers both qualitative and quantitative research techniques, illustrating each with up-to-date European and international examples to reflect real-world challenges. The book walks readers through the entire process—from framing the right research questions to collecting and analyzing data, and finally, to presenting actionable insights.
165,00 EGPMarketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGP
