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strategy books
Blue Ocean Strategy
Blue Ocean Strategy: Create New Markets Instead of Competing in Crowded Ones
Book Summary:
Blue Ocean Strategy is a global bestseller that has transformed the way businesses think about strategy and competition. Instead of battling in saturated markets filled with rivals (the “red ocean”), authors W. Chan Kim and Renée Mauborgne introduce the concept of the “blue ocean” — unexplored market spaces ripe for innovation and growth. Backed by over a decade of research across 30 industries, this expanded edition offers new insights and tools to help leaders unlock fresh demand and achieve sustainable success.
170,00 EGPThis Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP
