strategic planning
-
The Financial Times Essential Guide to Writing a Business Plan
A Backer-Focused Blueprint for Business Success
Summary of the Book:
Whether you’re launching a startup or scaling an existing business, securing backing—be it financial or strategic—is often the make-or-break moment. The Financial Times Essential Guide to Writing a Business Plan by Vaughan Evans is the definitive resource to craft compelling, evidence-based business plans that speak directly to what funders care about. Unlike generic templates, this guide flips the script—viewing the plan from the investor’s perspective and aligning every section with their expectations and concerns.
Fully updated, this second edition addresses the modern challenges of entrepreneurs, from defining a niche in saturated markets to setting realistic KPIs and milestones. With its structured approach and real-world insights, this guide will help you write a business plan that doesn’t just inform—but convinces.
170,00 EGP -
The Business Models Handbook
The Business Models Handbook – Master the Tools Behind High-Performing Companies
Summary of the Book:
The Business Models Handbook is an essential guide that gathers the most effective, widely-used, and practical business frameworks into one resource. Whether you’re tackling a complex strategy, improving operations, or building a high-growth enterprise, this book equips you with structured models that drive clarity and decision-making. In its thoroughly updated second edition, this handbook presents 50 business frameworks covering critical topics such as value chain analysis, competitive intelligence, benchmarking, and gap analysis, making it a definitive toolkit for professionals navigating today’s dynamic markets.
170,00 EGP -
Scaling Up, How a Few Companies Make It…and Why the Rest Don’t
Scaling Up – The Blueprint for Growing a High-Impact Business
Summary of the Book:
Scaling Up: How a Few Companies Make It… and Why the Rest Don’t is Verne Harnish’s definitive guide to growing a business with structure, clarity, and sustainable success. Building upon his earlier bestseller Mastering the Rockefeller Habits, this updated version offers a powerful framework for companies seeking to break through growth plateaus and scale with confidence. Drawing on over 30 years of coaching and consulting with high-growth companies, Harnish delivers tested strategies that address the daily challenges leaders face as their companies expand.
170,00 EGP -
Museum Marketing and Strategy
Museum Marketing and Strategy – Building Impactful, Consumer-Centered Museums
Summary of the Book:
Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources (2nd Edition) by Neil G. Kotler, Philip Kotler, and Wendy I. Kotler is a definitive guide for cultural institutions seeking to thrive in a competitive and ever-evolving landscape. This updated edition provides a comprehensive framework to align marketing and strategic planning with a museum’s mission, capabilities, and audience expectations. Drawing from real-world case studies and the latest practices in branding, digital engagement, and strategic planning, this book is essential for museum professionals aiming to create sustainable impact.
165,00 EGP -
This Is Strategy
This Is Strategy – Make Better Plans, Build What Matters, and Drive Change That Lasts
Summary of the Book:
This Is Strategy by Seth Godin is a powerful and timely guide that redefines how we think about strategic planning in today’s chaotic, fast-moving world. Known for his bestsellers like This is Marketing and Purple Cow, Godin shifts the conversation from outdated models to a bold, practical framework that empowers individuals and organizations to act intentionally and effectively. This is not a book of corporate jargon—it’s a call to action to make better decisions, craft impactful strategies, and lead with purpose. Whether you’re building a business, shaping a brand, or launching an idea, this book is your blueprint for making lasting change.
165,00 EGP