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A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGPOpenstax, Principles of Marketing
Principles of Marketing – A Modern Foundation for Future Marketers
Summary of the Book:
Principles of Marketing by OpenStax is a comprehensive, accessible textbook designed for a one-semester marketing course aimed at undergraduate business students. The book delivers a solid foundation in essential marketing theories, concepts, and frameworks, preparing students for more advanced marketing studies or careers in business.
165,00 EGP
