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startup strategy
Behind the Cloud
Behind the Cloud – The Untold Playbook Behind Salesforce’s Meteoric Rise
Summary of the Book:
Behind the Cloud is the remarkable behind-the-scenes chronicle of how Marc Benioff transformed Salesforce.com from a small startup in a rented apartment into a multi-billion-dollar software empire—and the global leader in cloud computing. Co-written with Carlye Adler, this book dives deep into the revolutionary mindset, strategies, and operational blueprints that allowed Salesforce not only to survive the dot-com crash but to redefine the entire software industry. More than a business biography, this is a tactical guide for innovation, resilience, and purpose-driven growth in an ever-changing digital world.
176,00 EGPEntrepreneurship and Small Business
Entrepreneurship and Small Business – From Start-up Spark to Sustainable Success
Summary of the Book:
Entrepreneurship and Small Business: Start-up, Growth and Maturity by Paul Burns is a comprehensive and engaging guide that maps out the full lifecycle of a business—from ideation and launch, through rapid growth, to long-term sustainability. This book blends academic rigor with practical insights, drawing from real-life stories, global case studies, and hands-on entrepreneurial experience to provide a well-rounded view of what it takes to build and manage a successful small business in today’s dynamic economy.
170,00 EGPEntrepreneurship The Disney Way
Entrepreneurship the Disney Way – Innovation, Leadership, and Vision Inspired by Walt Disney
Summary of the Book:
Entrepreneurship the Disney Way by Michael Goldsby and Rob Mathews is an inspiring and educational deep dive into the entrepreneurial legacy of Walt Disney and the world-renowned company he created. Blending storytelling with strategic analysis, the book explores how Disney’s creative vision, bold risk-taking, and commitment to excellence built an entertainment empire—and how those same principles can guide today’s entrepreneurs. From early startup challenges to global expansion and customer obsession, this book shows how Disney’s approach offers a timeless blueprint for innovation and business success.
176,00 EGPEssentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGPMidas Touch, Why Some Entrepreneurs Get Rich-And Why Most Don’t
Midas Touch – Why Some Entrepreneurs Get Rich… And Why Most Don’t
Summary of the Book:
Midas Touch is a bold and insightful business book co-authored by two polarizing yet iconic figures in the world of entrepreneurship—Donald J. Trump and Robert T. Kiyosaki, with a foreword by Mark Burnett. In a time of economic uncertainty and soaring unemployment, this book presents entrepreneurs as the real agents of economic revival. Trump and Kiyosaki argue that wealth creation and job growth don’t come from governments—they come from entrepreneurs with vision, discipline, and the elusive “Midas Touch.” This book shares the mindset and strategies behind their success, while pointing out why most others fail.
176,00 EGPThe Scale Model, How to Set Up and Run a Successful Enterprise
The Blueprint for Business Growth: Mastering Success with The Scale Model
The Scale Model: How to Set Up and Run a Successful Enterprise is a practical and highly effective guide that provides business leaders with a structured methodology for achieving consistent growth. This book simplifies the complexity of running and scaling a business by offering a step-by-step framework to identify pain points and implement solutions. Designed for busy entrepreneurs, it brings clarity and focus to business strategy, planning, and execution.
176,00 EGPThe StartUp Master Plan
The StartUp Master Plan – Your Step-by-Step Blueprint to Building a Thriving Business
Summary of the Book:
The StartUp Master Plan by Dr. Nikhil Agarwal and Krishiv Agarwal is a comprehensive, no-fluff guide for anyone dreaming of launching their own startup. The book delivers an actionable, step-by-step framework for transforming your idea into a viable business from scratch. With practical insights, real-world examples, and clear strategies, this book removes the guesswork from entrepreneurship and gives you the confidence to move forward. From your first brainstorm to your first launch—and beyond—this guide is your trusted companion through the startup rollercoaster.
170,00 EGP
