small business strategy
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The Financial Times Essential Guide to Writing a Business Plan
A Backer-Focused Blueprint for Business Success
Summary of the Book:
Whether you’re launching a startup or scaling an existing business, securing backing—be it financial or strategic—is often the make-or-break moment. The Financial Times Essential Guide to Writing a Business Plan by Vaughan Evans is the definitive resource to craft compelling, evidence-based business plans that speak directly to what funders care about. Unlike generic templates, this guide flips the script—viewing the plan from the investor’s perspective and aligning every section with their expectations and concerns.
Fully updated, this second edition addresses the modern challenges of entrepreneurs, from defining a niche in saturated markets to setting realistic KPIs and milestones. With its structured approach and real-world insights, this guide will help you write a business plan that doesn’t just inform—but convinces.
170,00 EGP -
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Marketing Without Advertising – Build a Business Customers Love Without Paying for Ads
Summary of the Book:
Marketing Without Advertising by Michael Phillips is a groundbreaking business guide that flips traditional marketing on its head. Instead of spending on costly ad campaigns, this book shows you how to grow your business organically—by building something genuinely worth talking about. Whether you’re running a small local shop or launching an online venture, this sixth edition offers real-world insights into creating a business that customers, employees, and partners trust, respect, and recommend. It’s the ultimate manual for business owners who want to thrive through quality, integrity, and strong word-of-mouth.
170,00 EGP