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service innovation
Essentials of Services Marketing
Essentials of Services Marketing – Fourth Edition
Summary of the Book:
Essentials of Services Marketing by Jochen Wirtz provides a concise, hands-on introduction to the unique challenges and principles of marketing services. As global economies continue shifting from product-based to service-driven models, understanding how to market and manage services has become more critical than ever. This fourth edition integrates the latest academic research with real-world managerial insights, offering a clear and practical approach to mastering service marketing in today’s competitive landscape.
165,00 EGPThe Design Thinking Playbook
The Design Thinking Playbook – A Practical Guide to Mindful Innovation and Digital Transformation
Summary of the Book:
The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems by Michael Lewrick is a hands-on, visual guide for anyone looking to reshape their organization through innovative thinking. This book goes beyond theory, presenting readers with actionable tools and case studies to help navigate complex business challenges. It merges the principles of Design Thinking with Systems Thinking, Lean Startup, and Agile methodologies to offer a comprehensive framework for modern innovation and transformation.
170,00 EGP
