service excellence

Unreasonable Hospitality – Turning Ordinary Moments into Unforgettable Experiences

Summary of the Book:

Unreasonable Hospitality by Will Guidara is a compelling narrative about how going above and beyond—far beyond what’s expected—can redefine excellence in any business. The book documents the extraordinary transformation of Eleven Madison Park from a decent brasserie into the best restaurant in the world, all through one core principle: hospitality taken to the extreme. With emotional storytelling and vivid real-life examples, Guidara demonstrates how personalized service and intentional generosity can become the foundation for long-term success—not just in restaurants, but in any industry.