sales enablement
-
Marketing for Small B2B Businesses
Marketing Muscle for Small B2B Brands – How Content Fuels Growth in the Digital Age
Summary of the Book:
Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing by Andrew Schulkind is a strategic and actionable guide tailored for small B2B business owners and marketing leaders. In a world where 70% of the buyer’s journey happens before they talk to a salesperson, having a compelling digital presence isn’t optional—it’s critical. This book explores how content, when crafted with the buyer’s perspective in mind, becomes the driving engine behind both digital visibility and traditional marketing success.
170,00 EGP -
Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP