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qualitative research
Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGPEssentials of Marketing Research A Hands-On Orientation
Essentials of Marketing Research – A Practical Guide to Informed Decision-Making
Summary of the Book:
Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra is a comprehensive yet accessible introduction to the principles and application of marketing research. Tailored for students and early professionals, the book balances theoretical foundations with practical execution. It emphasizes a clear, structured approach to designing and conducting marketing research that supports sound business decisions. The content covers both qualitative and quantitative research techniques, illustrating each with up-to-date European and international examples to reflect real-world challenges. The book walks readers through the entire process—from framing the right research questions to collecting and analyzing data, and finally, to presenting actionable insights.
165,00 EGPEssentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGPMarket Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP
