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product validation
The Essential Entrepreneur
The Essential Entrepreneur: Your Step-by-Step Guide to Starting Strong and Scaling Smart
The Essential Entrepreneur – Global Revised & Extended Edition by Richard Turner is your ultimate business launchpad. Designed for aspiring entrepreneurs and early-stage business owners, this practical toolkit offers a no-nonsense, proven roadmap for turning a bright idea into a successful enterprise. From concept validation to market disruption, finance, operations, and branding, Turner breaks down the process of building a business into actionable steps, supported by insights from real-world experts and leading industry voices.
176,00 EGPLean Customer Development
Lean Customer Development – Build Products People Actually Want
Book Summary
In Lean Customer Development, product strategist Cindy Alvarez challenges the risky habit of building products based on gut instinct or assumptions. Instead, she offers a proven, step-by-step guide to identifying what customers really need—before you start building. By combining real customer interviews with lean principles, this book helps entrepreneurs and product teams validate ideas early, reduce waste, and deliver value faster. It’s not about guessing—it’s about discovering. Whether you’re in a startup or a large enterprise, Alvarez’s method helps you build with confidence, not hope.
170,00 EGP


