product marketing
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Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
Traversing the Traction Gap
Traversing the Traction Gap: A Startup’s Survival Manual for Go-to-Market Success
Traversing the Traction Gap by Bruce Cleveland is a vital handbook for startup founders, product innovators, and investors who want to transform promising ideas into scalable, thriving businesses. While most startups manage to build a product, more than 80% fail to take it successfully to market. This book reveals why—and provides a detailed, proven framework to overcome that most dangerous startup phase: the Traction Gap. Drawing on real-world experiences and successes, Cleveland explains how to master market engineering and bridge the gap between prototype and profitable enterprise.
176,00 EGP