pricing strategies
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Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGP -
Small Business For Dummies
Small Business For Dummies – Your Friendly Guide to Starting and Succeeding as Your Own Boss
Summary of the Book:
Small Business For Dummies by Eric Tyson and Jim Schell is a comprehensive, beginner-friendly guide for anyone who dreams of owning and operating their own small business. Whether you’re still deciding if entrepreneurship is right for you or you’re already knee-deep in operations, this book walks you through everything from self-assessment and planning to pricing, budgeting, hiring, and expansion. Written in a clear, encouraging style, it provides practical tools, checklists, and strategies that demystify the process of launching and growing a successful business—no MBA required.
176,00 EGP