Onward book

Onward – How Starbucks Fought for Its Life without Losing Its Soul

Summary of the Book:

Onward is the inspiring true story of how Starbucks, facing one of its most critical moments, was revived from the brink of collapse. In 2008, Howard Schultz, the company’s visionary founder, returned as CEO to rescue the brand he built. This book provides an insider’s account of that dramatic turnaround during a global financial crisis, focusing not only on restoring profitability, but on rekindling the company’s original mission, culture, and soul. It’s a raw, honest look into the challenges of corporate transformation.