new business success

Entrepreneurship and Small Business – From Start-up Spark to Sustainable Success

Summary of the Book:

Entrepreneurship and Small Business: Start-up, Growth and Maturity by Paul Burns is a comprehensive and engaging guide that maps out the full lifecycle of a business—from ideation and launch, through rapid growth, to long-term sustainability. This book blends academic rigor with practical insights, drawing from real-life stories, global case studies, and hands-on entrepreneurial experience to provide a well-rounded view of what it takes to build and manage a successful small business in today’s dynamic economy.