modern agency handbook

Agency: Starting a Creative Firm in the Age of Digital Marketing

The Essential Guide for Creative Entrepreneurs in the Digital Age

In today’s fragmented marketing landscape, traditional ad agencies are struggling to keep pace—leaving room for a new kind of player: freelancers, specialists, and boutique digital firms. Agency is the ultimate roadmap for those ready to step out on their own and build a creative firm for the modern era.

Whether you’re a digital marketer, designer, developer, or creative strategist, this book will guide you through the real-world steps of launching and growing your own agency—from finding your first clients to building scalable systems for long-term success.