media strategy

The Ride of a Lifetime – How Disney’s Visionary CEO Transformed a Global Empire

Summary of the Book:

In The Ride of a Lifetime, Robert Iger, the legendary former CEO of The Walt Disney Company, shares his journey of transforming Disney into the world’s most powerful entertainment brand. Taking over during a time of corporate turmoil, Iger implemented a bold vision based on quality content, embracing technology, and global expansion. The result? A fivefold increase in Disney’s value, and the acquisitions of Pixar, Marvel, Lucasfilm, and 21st Century Fox. This memoir is both a leadership guide and a behind-the-scenes look at one of the most remarkable corporate turnarounds of our time.