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marketing textbook
A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGPInternational Marketing
International Marketing – Master Global Markets with Cultural Intelligence
International Marketing by Cateora, Graham, and Gilly is the field-defining textbook that sets the gold standard in global marketing education. Now in its 15th edition, this authoritative guide goes beyond economic principles to explore the full spectrum of factors shaping international markets—history, geography, language, religion, and culture. The book blends rich theoretical insights with real-world applications to help readers understand the intricacies of marketing in diverse international environments. With cutting-edge updates and technological enhancements, this edition ensures you’re fully equipped to navigate today’s complex global economy.
165,00 EGPMarketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGPMarketing Communications
Mastering Marketing Communications – Your Essential Guide to the CIM Qualification
Summary of the Book:
Marketing Communications by Chris Fill and Sarah Turnbull is the definitive textbook for students preparing for The Chartered Institute of Marketing (CIM) qualifications, especially those studying for the Professional Diploma or Certificate levels. Developed in official collaboration with the CIM faculty and endorsed by the Institute itself, this coursebook serves as both an academic resource and a practical toolkit. It unpacks the complex world of marketing communications through a clear structure aligned with the latest syllabus and learning outcomes.
170,00 EGPOpenstax, Principles of Marketing
Principles of Marketing – A Modern Foundation for Future Marketers
Summary of the Book:
Principles of Marketing by OpenStax is a comprehensive, accessible textbook designed for a one-semester marketing course aimed at undergraduate business students. The book delivers a solid foundation in essential marketing theories, concepts, and frameworks, preparing students for more advanced marketing studies or careers in business.
165,00 EGP
