marketing strategy
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Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGP -
Getting Everything You Can Out of All You’ve Got
Unlock Hidden Wealth – 21 Strategic Ways to Outperform and Outearn the Competition
Summary of the Book:
Getting Everything You Can Out of All You’ve Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition by Jay Abraham is a dynamic and actionable guide for entrepreneurs, marketers, and professionals who want to maximize results using what they already have. With decades of experience advising Fortune 500 companies, Abraham presents a mindset and methodology for uncovering the hidden assets, undervalued resources, and overlooked opportunities present in any business or industry.
170,00 EGP -
Growth Marketing Strategy, Drive Profits and Sustained Business Growth
Growth Marketing Strategy – The Blueprint for Sustainable Profit and Long-Term Business Success
Summary of the Book:
Growth Marketing Strategy: Drive Profits and Sustained Business Growth by Rose Jia redefines the role of marketing in today’s fast-evolving economy. In contrast to the common perception of growth marketing as a collection of short-term tactics or “growth hacks,” this book establishes growth marketing as a strategic, full-funnel discipline designed to deliver long-term value. Jia presents a comprehensive roadmap for businesses of all sizes, guiding marketers in building resilient, adaptive strategies that consistently attract, convert, and retain customers.
165,00 EGP -
High Performance Marketing
High Performance Marketing – Bringing Method to the Madness of Marketing
Summary of the Book:
High Performance Marketing by Naras Eechambadi presents a structured and disciplined approach to solving one of business’s most chaotic problems: inconsistent, unpredictable marketing outcomes. Tailored for senior executives and business leaders, this book introduces a powerful six-point framework that transforms marketing from guesswork into a repeatable, measurable, and results-driven process. Through real-world case studies from companies like Harrah’s Entertainment and Bank of America, Eechambadi makes the case that marketing doesn’t have to be “creative madness”—it can be a high-performing, strategic business function.
165,00 EGP -
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGP -
Marketing 3.0, From Products to Customers to the Human Spirit
Marketing 3.0 – Moving Beyond Products to Purpose and Humanity
Summary of the Book:
Marketing 3.0: From Products to Customers to the Human Spirit by Philip Kotler, one of the most influential marketing thinkers of all time, presents a transformative vision of modern marketing. In this groundbreaking book, Kotler moves beyond traditional product-focused strategies and even customer-centric models, introducing a new era where companies must speak to the values, ideals, and aspirations of their customers. Marketing is no longer just about selling—it’s about connecting deeply with people as whole human beings.
165,00 EGP -
Marketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGP -
Marketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGP -
Marketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP -
Services Marketing, Concepts, Strategies, & Cases
Services Marketing – Strategies for Success in a Rapidly Evolving Experience Economy
Summary of the Book:
Services Marketing: Concepts, Strategies & Cases (6th Edition) by K. Hoffman and John Bateson is a comprehensive guide that explores the unique challenges and opportunities in marketing services. This edition positions services marketing not only as the backbone of service-based businesses but also as a key competitive advantage for firms offering tangible products. The book features fifteen well-structured chapters covering critical concepts such as service design, customer experience, relationship marketing, and service recovery.
165,00 EGP -
Social Marketing, Behavior Change for Social Good
Changing the World One Campaign at a Time – The Power of Social Marketing
Summary of the Book:
Social Marketing: Behavior Change for Social Good is the leading guidebook for creating impactful social change campaigns that drive meaningful behavior shifts for the betterment of society. Authored by marketing luminaries Nancy R. Lee and Philip Kotler, this sixth edition offers a deep dive into the strategic planning and execution of social marketing initiatives—whether addressing public health issues, environmental protection, or civic engagement. Built around their acclaimed 10-Step Strategic Social Marketing Planning Model, the book empowers readers to craft data-driven, audience-centered campaigns that move the needle on pressing
170,00 EGP -
Starting a Business All-in-One For Dummies
Starting a Business All-In-One For Dummies: Your Ultimate Guide to Entrepreneurial Success
Starting a Business All-In-One For Dummies is the definitive resource for anyone ready to dive into the world of entrepreneurship. This comprehensive guide combines insights from 11 bestselling “For Dummies” books, providing step-by-step guidance on everything from business planning and securing funding to managing operations, marketing your brand, and navigating legal and financial matters. Whether you’re starting from scratch or pivoting from a corporate role, this book is a toolbox of practical wisdom designed to simplify and demystify the startup process.
176,00 EGP -
Sun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGP -
Technical Marketing Communication
Mastering Technical Marketing Communication
A Practical Guide to Writing, Design, and Delivery That Drives Results
Book Summary:
Technical Marketing Communication: A Guide to Writing, Design, and Delivery by Emil B. Towner and Heidi L. Everett is a focused, action-oriented resource for professionals looking to improve the effectiveness of their marketing and communication strategies in technical fields. This concise yet comprehensive guide blends the disciplines of marketing, technical writing, design, and project management into a unified approach that delivers real-world impact.
Unlike traditional marketing manuals, this book centers on how to communicate technical information clearly, persuasively, and strategically—whether your audience is internal stakeholders, B2B clients, or general consumers.
170,00 EGP -
The Long Tail
The Power of Niches – Why Selling More of Less is the Future of Business
Summary of the Book:
The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson is a groundbreaking exploration of how digital innovation has transformed the rules of commerce and culture. The book argues that the future doesn’t belong to a handful of blockbuster hits but to the vast array of niche products and specialized services that once struggled to find a market. With the rise of the internet, storage, and distribution costs plummeted, allowing companies to profit from selling small volumes of hard-to-find items to many customers rather than relying solely on a few mass-market successes.
170,00 EGP -
The UnNoticed Entrepreneur
The UnNoticed Entrepreneur: Step Into the Spotlight – Your Blueprint to Getting Seen
The UnNoticed Entrepreneur: Step Into the Spotlight is a hands-on, practical guide designed for business owners ready to break out of obscurity and gain the attention they deserve. Jim James provides a toolkit of classic and unconventional strategies to help entrepreneurs communicate their story with authenticity and reach their audience in meaningful, low-cost ways. Forget expensive ad agencies—this book shows how you can rise to visibility using the resources you already have.
176,00 EGP