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marketing principles
Marketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGPOpenstax, Principles of Marketing
Principles of Marketing – A Modern Foundation for Future Marketers
Summary of the Book:
Principles of Marketing by OpenStax is a comprehensive, accessible textbook designed for a one-semester marketing course aimed at undergraduate business students. The book delivers a solid foundation in essential marketing theories, concepts, and frameworks, preparing students for more advanced marketing studies or careers in business.
165,00 EGPSun Tzu Strategies for Marketing
Sun Tzu Strategies for Marketing – Winning the War for Customers with Timeless Tactical Brilliance
Summary of the Book:
Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers reimagines the ancient wisdom of The Art of War for the modern battlefield of business. Written by Sun Tzu expert Gerald Michaelson and co-author Steven Michaelson, this book translates centuries-old military strategies into a powerful framework for marketing professionals. It introduces “The Principles of the Marketing War,” including foundational concepts like the Organization of Intelligence, Economy of Force, and Simplicity, demonstrating how these ideas can help businesses outperform their competitors.
165,00 EGP
