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marketing management
A Framework for Marketing Management
A Framework for Marketing Management – The Essentials of Modern Marketing Strategy
Summary of the Book:
A Framework for Marketing Management is a concise, high-impact adaptation of Kotler and Keller’s landmark textbook, designed for those who seek authoritative insights into modern marketing without the bulk. Written by two of the most respected voices in the field—Philip Kotler and Kevin Lane Keller—this book distills the core principles of marketing strategy, analysis, and execution into a practical and accessible guide. It balances current academic theory with practical application, making it ideal for business students, professionals, and organizations navigating today’s dynamic market environments.
165,00 EGPBusiness Marketing Management, B2B
Business Marketing Management – Mastering B2B Success in a Competitive Landscape
Summary of the Book:
Business Marketing Management: B2B by Michael D. Hutt and Thomas W. Speh is a foundational and highly regarded textbook that offers a comprehensive exploration of business-to-business (B2B) marketing practices. Widely adopted in undergraduate and graduate programs, the book provides a deep dive into the strategic processes that distinguish B2B marketing from consumer marketing. Through a mix of academic insight, real-world cases, and practical frameworks, the authors guide students and professionals alike in understanding how organizations market products and services to other businesses, governments, and institutions.
165,00 EGPEssentials of Services Marketing
Essentials of Services Marketing – Fourth Edition
Summary of the Book:
Essentials of Services Marketing by Jochen Wirtz provides a concise, hands-on introduction to the unique challenges and principles of marketing services. As global economies continue shifting from product-based to service-driven models, understanding how to market and manage services has become more critical than ever. This fourth edition integrates the latest academic research with real-world managerial insights, offering a clear and practical approach to mastering service marketing in today’s competitive landscape.
165,00 EGPMarketing by Roger Kerin
Marketing by Roger Kerin – Real People, Real Decisions, Real Success
Summary of the Book:
Marketing, 14th Edition by Roger Kerin and Steven Hartley is a comprehensive and dynamic textbook that equips students with the core principles and real-world application of marketing. Built on decades of classroom experience and grounded in both academic theory and business practice, this edition offers a fresh, interactive, and student-focused learning experience. It emphasizes decision-making in real-life contexts, using vivid examples, compelling case studies, and multimedia tools to immerse learners in the marketing world.
170,00 EGPMarketing Management A Relationship Approach
Marketing Management: Building Strategic Relationships in a Connected World
Summary of the Book:
Marketing Management: A Relationship Approach by Svend Hollensen offers a fresh perspective on modern marketing by integrating relationship marketing principles into traditional marketing planning. Now in its fourth edition, this internationally acclaimed textbook presents a comprehensive framework that aligns marketing strategies with the growing demand for long-term, value-driven relationships across physical and digital channels. As globalization and digital transformation reshape the business landscape, Hollensen emphasizes the strategic importance of managing relationships not just with customers, but also with suppliers, partners, employees, and stakeholders.
170,00 EGP
