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marketing for small business
Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGPHow to Grow Your Small Business
How to Grow Your Small Business – A 6-Step Flight Plan for Lasting Success
Book Summary:
In How to Grow Your Small Business, Donald Miller—bestselling author and successful entrepreneur—offers a crystal-clear, actionable framework to help small business owners escape daily chaos and scale with confidence. Based on Miller’s own journey from basement startup to multimillion-dollar business, this book delivers a step-by-step “Flight Plan” for building a thriving company that produces dependable and predictable growth.
No vague strategies or fluff—just real-world business wisdom distilled into six focused steps that work for entrepreneurs at any stage.
170,00 EGPMarketing Made Simple
Marketing Made Simple – A Proven Step-by-Step Roadmap to Clarify Your Message and Win More Customers
Summary of the Book:
Marketing Made Simple by Donald Miller and J.J. Peterson is a hands-on, step-by-step guide that translates the renowned StoryBrand framework into a practical marketing strategy for businesses of any size. Building on the foundation laid in the bestselling Building a StoryBrand, this book takes readers through a clear, actionable process for implementing a customer-focused messaging plan that aligns with their marketing touchpoints—from websites to lead generators to email campaigns.
165,00 EGP
