marketing analytics
-
Business Marketing Management, B2B
Business Marketing Management – Mastering B2B Success in a Competitive Landscape
Summary of the Book:
Business Marketing Management: B2B by Michael D. Hutt and Thomas W. Speh is a foundational and highly regarded textbook that offers a comprehensive exploration of business-to-business (B2B) marketing practices. Widely adopted in undergraduate and graduate programs, the book provides a deep dive into the strategic processes that distinguish B2B marketing from consumer marketing. Through a mix of academic insight, real-world cases, and practical frameworks, the authors guide students and professionals alike in understanding how organizations market products and services to other businesses, governments, and institutions.
165,00 EGP -
Essentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGP -
Marketing Metrics, Beyond Clickbaits
Metrics that Matter – Mastering the Science of Marketing Performance
Summary of the Book:
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance is the ultimate resource for understanding and applying the most powerful marketing metrics in today’s data-driven business environment. Authored by top marketing scholars—Paul W. Farris, David Reibstein, Phillip E. Pfeifer, and Neil Bendle—this thoroughly updated edition presents a comprehensive roadmap for selecting, interpreting, and utilizing metrics across all areas of marketing.
Whether you’re assessing campaign ROI, brand equity, customer value, or digital engagement, the book provides the tools and frameworks needed to make informed and strategic decisions. With practical insights on marketing dashboards, data triangulation, and the relationship between marketing activities and financial performance, this guide helps professionals turn data into action.
170,00 EGP -
Marketing Research An Applied Orientation
Marketing Research: Real-World Insights That Drive Business Decisions
Summary of the Book:
Marketing Research An Applied Orientation by Naresh K. Malhotra is a definitive guide for students, researchers, and professionals seeking to understand how to conduct and apply marketing research in real-world scenarios. Known for its balanced and comprehensive coverage, this book bridges the gap between theory and practice by emphasizing both qualitative and quantitative research methods. With its applied orientation, the text provides actionable strategies for collecting, analyzing, and interpreting data to inform smart marketing decisions.
165,00 EGP -
The AI Marketing Canvas
The AI Marketing Canvas – A Practical Roadmap to Integrating AI into Modern Marketing
Summary of the Book:
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing is a groundbreaking guide tailored for modern marketing leaders seeking to harness the full potential of AI in their strategies. Written by Raj Venkatesan and Jim Lecinski, this book offers a structured and practical five-stage framework that helps CMOs and senior marketers effectively plan, implement, and optimize AI within their organizations. Drawing on extensive research and real-world case studies from companies like Google, Coca-Cola, Lyft, and Ancestry.com, the book demystifies AI and breaks down its adoption into manageable phases—regardless of your current digital maturity level.
170,00 EGP