market research
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Cracking the Product Marketing Code
Cracking the Product Marketing Code – Strategies from Tech Giants to Master Market Domination
Summary of the Book:
Cracking the Product Marketing Code by Iman Bayatra is your ultimate guide to mastering the art and science of product marketing in the modern digital landscape. With battle-tested insights from the inner workings of Google, Meta, and TikTok, this book equips readers with the skills to bridge the crucial gap between product development and market success. It offers an in-depth, actionable breakdown of both inbound and outbound marketing strategies, empowering professionals to build effective go-to-market (GTM) plans, launch with precision, and scale product adoption with measurable impact.
165,00 EGP -
Disciplined Entrepreneurship Workbook
Disciplined Entrepreneurship Workbook – Your Hands-On Guide to Startup Success
Summary of the Book:
The Disciplined Entrepreneurship Workbook is the essential companion to Bill Aulet’s groundbreaking book Disciplined Entrepreneurship, offering an actionable, hands-on journey through the acclaimed 24-step framework. This workbook equips aspiring entrepreneurs with practical tools, real-world case studies, and targeted exercises designed to sharpen instincts, ignite creativity, and overcome startup challenges. Whether you’re launching your first business or iterating on a new venture, this workbook provides the structure, clarity, and momentum to move from idea to impact with greater confidence and reduced risk.
176,00 EGP -
Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP