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market intelligence
Essentials of Marketing Research Putting Research Into Practice
Essentials of Marketing Research – Turning Insights Into Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research Putting Research Into Practice by Kenneth E. Clow and Karen E. James is a hands-on, practical guide designed to bridge the gap between academic concepts and real-world application in the field of marketing research. Instead of focusing solely on theory, this book dives deep into how marketing research is actually conducted and used to support management decision-making. Every chapter starts with a real case study and draws from current industry practices and interviews with professional researchers. The book explores a wide range of techniques, from traditional survey research to digital tools like social media analytics, all while emphasizing data interpretation and business application.
165,00 EGPThe Business Models Handbook
The Business Models Handbook – Master the Tools Behind High-Performing Companies
Summary of the Book:
The Business Models Handbook is an essential guide that gathers the most effective, widely-used, and practical business frameworks into one resource. Whether you’re tackling a complex strategy, improving operations, or building a high-growth enterprise, this book equips you with structured models that drive clarity and decision-making. In its thoroughly updated second edition, this handbook presents 50 business frameworks covering critical topics such as value chain analysis, competitive intelligence, benchmarking, and gap analysis, making it a definitive toolkit for professionals navigating today’s dynamic markets.
170,00 EGP
