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market insight
Essentials of Marketing Research
Essentials of Marketing Research – Practical Tools to Decode Customer Insights and Drive Smart Business Decisions
Summary of the Book:
Essentials of Marketing Research by Joseph F. Hair Jr., David J. Ortinau, Mary Wolfinbarger, and Robert P. Bush is a concise yet comprehensive guide that equips students and professionals with the practical skills needed to navigate the complex world of marketing research. Unlike traditional textbooks that overemphasize theory, this book adopts an application-oriented approach, focusing on the real-world processes of collecting, analyzing, and interpreting data to solve marketing problems and seize opportunities.
165,00 EGP
Market Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGP