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market analysis
Essentials of Entrepreneurship and Small Business Management
Essentials of Entrepreneurship and Small Business Management – The Definitive Guide to Launching and Leading a Thriving Venture
Book Summary
Essentials of Entrepreneurship and Small Business Management (9th Edition) offers a practical and engaging roadmap for students and aspiring entrepreneurs who seek to build a strong foundation in business creation and management. Written by leading experts Jeffrey R. Cornwall and Norman M. Scarborough, this comprehensive textbook blends real-world insight with hands-on tools to help readers understand what it takes to transform an idea into a sustainable business.
170,00 EGPEssentials of Marketing Research A Hands-On Orientation
Essentials of Marketing Research – A Practical Guide to Informed Decision-Making
Summary of the Book:
Essentials of Marketing Research: A Hands-On Orientation by Naresh K. Malhotra is a comprehensive yet accessible introduction to the principles and application of marketing research. Tailored for students and early professionals, the book balances theoretical foundations with practical execution. It emphasizes a clear, structured approach to designing and conducting marketing research that supports sound business decisions. The content covers both qualitative and quantitative research techniques, illustrating each with up-to-date European and international examples to reflect real-world challenges. The book walks readers through the entire process—from framing the right research questions to collecting and analyzing data, and finally, to presenting actionable insights.
165,00 EGPMarket Research in Practice
Market Research in Practice – A Step-by-Step Guide to Smarter Business Decisions
Summary of the Book:
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Paul Hague is a comprehensive and accessible guide for anyone looking to understand and apply market research effectively. Now in its fourth edition, this bestseller walks you through every stage of the research process, from planning and data collection to analysis and reporting. The book is packed with practical tools, real-world business examples, and clear explanations that make it perfect for marketers, students, and professionals alike who want to make data-driven decisions.
165,00 EGPTrump University, Marketing 101
Build Wealth the Trump Way – Mastering Real Estate Investment Strategies That Work
Summary of the Book:
Trump University Real Estate 101: Building Wealth with Real Estate Investments is a practical, no-nonsense guide for aspiring and active real estate investors seeking proven methods to build long-term wealth. Authored by real estate expert Gary W. Eldred, with a foreword by Donald J. Trump, this book provides foundational knowledge and strategic insights into how to succeed in the property market regardless of economic conditions. Drawing from the principles and practices used by Trump and his team, the book is filled with actionable advice, tools, and case studies designed to help readers gain a competitive edge.
170,00 EGP
