Mach49

The Unicorn Within: Unlocking Startup Speed and Disruption Inside Big Companies

Book Summary:

The Unicorn Within by Linda Yates is a bold and actionable manifesto for large companies ready to reclaim innovation. Rather than getting outpaced by startups, Yates shows how established corporations can turn their inherent strengths—capital, talent, customers, and brand—into fuel for disruptive venture creation. Through a structured, scalable framework from Ideate to Incubate, Accelerate, and Scale, this book provides a repeatable method for building breakthrough businesses at startup speed—all from within.