No products in the cart.
lean marketing
Marketing for Entrepreneurs
Marketing for Entrepreneurs – Strategies to Launch and Grow Your Venture
Summary of the Book:
Marketing for Entrepreneurs: Concepts and Applications for New Ventures by Frederick G. Crane is a highly practical guide tailored specifically for startup founders and aspiring entrepreneurs. Unlike general marketing texts, this book dives deep into how marketing functions in the fast-paced, resource-constrained world of startups. Crane presents a clear, actionable framework that guides readers through the full entrepreneurial marketing process—from identifying an opportunity to launching, growing, and sustaining a venture. The book blends theory with application, offering real-world strategies for building competitive advantage through marketing.
165,00 EGP
Lean Marketing, More leads. More profit. Less marketing
Lean Marketing – More Leads. More Profit. Less Marketing.
Summary of the Book:
Lean Marketing by Allan Dib, author of the international bestseller The 1-Page Marketing Plan, flips conventional marketing advice on its head. In a world where marketers are told to do more, spend more, and chase every new trend, Lean Marketing offers a refreshing alternative: do less—but do it smarter. Built on the principles of the lean movement, this book presents a structured, no-fluff framework that drives measurable results with less overwhelm and lower cost. It’s a roadmap to a simplified, scalable, and sustainable marketing system that consistently generates high-quality leads and real profits.
165,00 EGP