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leadership in marketing
Entrepreneurial Marketing
Entrepreneurial Marketing – A Visionary Guide Beyond Traditional Thinking
Summary of the Book:
Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability is a trailblazing book that redefines the future of marketing. Co-authored by Philip Kotler, widely regarded as the “Father of Modern Marketing,” along with Hermawan Kartajaya, Hooi Den Huan, and Jacky Mussry, this book challenges outdated marketing norms and offers a bold new direction rooted in creativity, agility, and strategic innovation. It introduces a post-professional mindset, blending entrepreneurship, technology, sustainability, and human values to help businesses thrive in the volatile markets of tomorrow. Through powerful insights and frameworks, the authors prepare readers to build resilient, value-driven organizations for the era ahead.
165,00 EGPMarketing Skills in Practice
Marketing Skills in Practice – Build Your Future in Marketing with Confidence
Summary of the Book:
Marketing Skills in Practice is a comprehensive guide for marketing students and early-career professionals looking to develop the practical skills, mindset, and confidence necessary to succeed in the modern marketing world. Authored by Linda Anne Barkas and Yvonne Dixon-Todd, this book is built on research into marketing education and real-world industry expectations. It helps readers shape their professional identity, understand the competencies valued by employers, and learn how to manage themselves and others in marketing roles. Structured in four clear sections, the book bridges theory and application, preparing readers for the demands of marketing careers with case studies, reflective exercises, and applied scenarios.
165,00 EGP
