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innovation playbook
The Unicorn Within
The Unicorn Within: Unlocking Startup Speed and Disruption Inside Big Companies
Book Summary:
The Unicorn Within by Linda Yates is a bold and actionable manifesto for large companies ready to reclaim innovation. Rather than getting outpaced by startups, Yates shows how established corporations can turn their inherent strengths—capital, talent, customers, and brand—into fuel for disruptive venture creation. Through a structured, scalable framework from Ideate to Incubate, Accelerate, and Scale, this book provides a repeatable method for building breakthrough businesses at startup speed—all from within.
176,00 EGP
How to Create Innovation
How to Create Innovation – The Practical Blueprint to Future-Proof Your Business
Summary of the Book:
How to Create Innovation is a hands-on, visually rich leadership and strategy guide that equips you with the tools, models, and mindsets needed to drive true innovation in your organization. Written by a team of seasoned experts under the UNITE framework, this book breaks down complex concepts into accessible business canvases and models that you can start using immediately. It’s more than a theoretical treatise—it’s a complete system for transforming how your company thinks, works, and innovates in the face of rapid change.
176,00 EGP