global business
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Alibaba, The House That Jack Ma Built
“From Zero to Hero: The Story of Jack Ma and Building the Alibaba Empire”
Summary of the Book
The book “Alibaba The House That Jack Ma Built” tells the story of the rise of one of the world’s largest companies, Alibaba, through the journey of its founder, Jack Ma. Starting from humble beginnings as an English teacher, Jack Ma went on to build a company that has become a symbol of China’s economic transformation. The book provides a comprehensive look at how Jack Ma turned Alibaba into a global e-commerce giant, revolutionizing the way Chinese consumers shop and inspiring entrepreneurs worldwide.176,00 EGP -
International Marketing
International Marketing – Master Global Markets with Cultural Intelligence
International Marketing by Cateora, Graham, and Gilly is the field-defining textbook that sets the gold standard in global marketing education. Now in its 15th edition, this authoritative guide goes beyond economic principles to explore the full spectrum of factors shaping international markets—history, geography, language, religion, and culture. The book blends rich theoretical insights with real-world applications to help readers understand the intricacies of marketing in diverse international environments. With cutting-edge updates and technological enhancements, this edition ensures you’re fully equipped to navigate today’s complex global economy.
165,00 EGP